Have you ever noticed that often we use colors to express
how we are feeling?
I remember my story-time with my little ones…when I used to
say “…And the King got Red
with anger”…& those innocent twinkling eyes, used to imagine a big angry
face…have you seen teenagers writing few romantic lines on Pink paper
& getting feeling that they are in love?... And as we grow old, we learn to
say, its Monday, feeling blue!
J
Not only we associate colors in our expressions but, we
actually live our experiences in colors…You go to temple, your experience
becomes serene & pure white. You go to nature; your
experience is green & refreshing. You go to seashore, blue
shades of sea & sky would fill mind with calmness. You see rising orange
sun, you would feel hopeful, & optimistic…Colors have powerful impact on moods,feelings & overall life..
There is some color sensing mechanisms of the eye
and brain in us. Its logical to assume that the color we see, can affect
the systems of our body. As a designer, it’s important to understand the
psychological effects of colors & chose right one for right place!
In commercial world too, Color
plays an important role in brand identity. It draws consumers to products,
stirs emotions & makes them remember.
When someone looks at a logo of
some company, the color is the main thing that they remember. They say, 80
percent of visual information that we take in is related to color. That is the
reason logo design companies use of color Psychology in appropriate manner…Here
are few examples of company logos & their colors!
Once we did interesting exercise in our class. When I told
students to make logo for play school, many thought about using shades of
yellow & orange. For restaurants, it was red, For health care products it
was green, For service providing companies, offices it was blue & for Pubs
it was violet, purple or black…
Isn’t it interesting to search colors for our feeling &
emotions…May the life get filled with interesting colors of the rainbow…Lets spread the colors of joy, love & peace!..happy
holi!
